
Hi, I'm Amelia...
As a career and business coach for mums, I am dedicated to helping you achieve your professional and entrepreneurial goals with clarity, support, and accountability – while balancing the demands of motherhood.
Being a mum comes with challenges, shifting priorities and the ongoing juggle of responsibilities. It’s easy to feel stretched, overwhelmed and unsure of your next steps, or stuck between what you have to do, should do and what you really want to do!
When I became a mum, I quickly realised how effective coaching can be in providing support, clarity, a safe-space and encouragement for mums through the different stages of motherhood – which was why I created TheMumCoach.com.
Why Work With Me
I am passionate about helping mums excel in their career and business ambitions, while also ensuring they thrive in their personal life and role as a mother.
Before becoming a parent and my own career pivot into coaching, I worked in recruitment/talent acquisition, marketing & project management for start-ups, SMEs & corporates. I have gained 20+ years of experience that including working with founders & companies including, Bev James Management, Entrepreneurs’ Business Academy, The Coaching Academy, Holly & Co, Love Corn, Jimmy’s Iced Tea and Badenoch & Clark.
I’ve reviewed, written and refined hundreds upon hundreds of CVs, and I have a proven track record of helping individuals secure jobs they love – even with companies where their previous applications were unsuccessful. With a degree in Marketing Communications, throughout my career I have also been extensively involved, and hands-on, with branding, editing, content creation & design.
This extensive career and business background, combined with being an accredited NLP Coach, DISC Assessor, and certified in Career, Confidence & Work-Life Balance Coaching, enables me to effectively support mums all stages of their career or business.
I look forward to being part of your journey!

My Coaching Approach....
My approach is primarily and foremost non-directive coaching, creating space for clients to explore their own ideas, thoughts, and solutions. Unlike mentoring, which involves offering advice based on personal experience, or consulting, which provides direct solutions, coaching empowers individuals to develop their own answers through self-reflection and exploration. It also differs from counselling, which focuses on past experiences and emotional healing, whereas coaching is forward-looking, helping clients gain clarity, overcome challenges, and take meaningful action.
As part of my programmes, separate to coaching, I also offer insights and techniques to support clients specifically in job search – such as proven interview techniques and effective CV presentation, as well as in branding and marketing techniques – such as ways to create a cohesive online presence and ensuring alignment across platforms. These are drawn from my extensive and hands-on experience in recruitment and marketing. As a qualified NLP Practitioner, I don’t offer pure NLP sessions but selectively use well-established, mainstream NLP tools commonly applied in coaching – excluding hypnotherapy-based techniques.
Qualifications & Accreditations:-





Take the First Step Towards Achieving Your Career Goals!
Feeling stuck or unsure of your next move? My Career & CV Confidence coaching programme will provide you with the clarity, confidence, and insight you need to take action. Helping you to clearly identify your strengths, passions and transferable skills, and create a step-by-step action plan to change or advance your career with purpose.
TESTIMONIALS
Curious about what it would be like working with me? Check out these reviews from clients who have worked with me in the past.
"Amelia has been an amazing coach, supporting me with making positive changes and improvements to my business and my personal life. I always feel upbeat and positive after our sessions and its given me alot of confidence. She is an inspiring and motivating coach."
"After 7 years out of industry - Amelia helped me to restructure my CV, LinkedIn & self confidence as I embarked on the daunting task of job hunting. She was utterly brilliant throughout the entire process, insightful, supportive & highly knowledgeable. I was lucky enough to find a role quickly & I have no doubt that is down to Amelia’s support - I cannot recommend her highly enough."
"Amelia’s invaluable support and rework of my CV instantly raised my interview rate, leading to two excellent offers!"
"Amelia was very instrumental in helping me achieve my goal of finding a new job where I now feel happy and valued. Amelia encouraged me and supported my journey when I was full of self-doubt. She reminded me of my professional capabilities and guided me through the whole experience with enthusiasm and kindness. I couldn’t have done it without her."
"I was severely lacking in confidence & had low self-esteem & was absolutely terrified about job hunting as I hadn’t had an interview in over 11 years. I had created many barriers & negative thought patterns. After being coached by Amelia I am now about to have a 2nd interview for a job that I am really excited about, it offers the money that I am looking for & is a large global company which has scope for career progression. None of this would have been possible without Amelia & I am forever grateful for her destroying my negative thinking and extracting positivity & a newfound confidence within me!"
"I would not hesitate to recommend Amelia’s services - not only did she offer me some incredibly practical and sound advice to revamp my CV, her warm, friendly personality and motivation borne of years of helping others like me, was just the kick starter I needed to showcase myself in the best way possible."
"With Amelia's encouragement and guidance, I successfully transitioned from one career path to another. She was instrumental in helping me overcome perceived obstacles and break down challenges into manageable steps, making the entire process feel achievable. When I felt overwhelmed finishing my previous role and didn't know where to begin, Amelia provided clear direction that kept me on track. Her approach was incredibly nurturing, and I looked forward to each of our calls to discuss next steps. Amelia helped me meet deadlines and opened my perspective to possibilities and opportunities I hadn't previously considered. I unreservedly recommend seeking Amelia's help. Her kind and caring personality resonates through her work, creating a supportive environment for growth and change. A heartfelt and huge thank you to an exceptional career coach."